Offset & Digital Print

Business cards, flyers, brochures, postcards, and other paper-based marketing materials.

What is Offset & Digital Print?

Offset and digital printing are used for business cards, flyers, brochures, postcards, and other paper-based marketing materials. Offset is better for very large runs, while digital is cost-effective for smaller quantities.

When to Use It

Use offset/digital printing for business cards, flyers, brochures, postcards, mailers, programs, and any paper-based marketing.

Pros and Cons

Pros

✓High-quality, professional results
✓Digital offers fast turnaround for small runs
✓Offset is cost-effective for large runs (1,000+)
✓Many finishing options (folding, binding, etc.)

Cons

•Offset has higher setup costs
•Digital can be more expensive per piece for large runs
•Color matching can vary between print runs

What Affects the Price?

•Quantity (offset becomes cheaper per piece at high volumes)
•Paper type and weight
•Number of colors (CMYK vs spot colors)
•Finishing (folding, cutting, binding, lamination)

Frequently Asked Questions

What is the difference between offset and digital?: Offset uses plates and is cost-effective for large runs (1,000+). Digital is like a high-end printer and is cheaper for small runs (under 1,000).
What file format do I need?: High-resolution PDF files are standard. Include bleed (extra image around edges) for items that will be cut.
What paper weight should I choose?: Business cards are typically 14pt or 16pt. Flyers are 80-100lb text or cover. Brochures are 80-100lb text. Ask your printer for recommendations.